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Let Baidu know about your new WordPress articles

Add Baidu RPC update service to your WordPress website

Introduction

As introduced in a recent article, Baidu is the biggest search engine in China and currently the 3rd biggest one worldwide. WordPress on the other hand is the most popular CMS powering around 20% of all websites on the internet. Reason enough to have a closer look on how the one can notify the other about new blog posts and web pages.

Baidu RPC Update Service

Under Settings/Writing WordPress has a list of what it calls “Update Services”. You can think of those update services as kind of multipliers or loudspeakers. The standard update service that is usually used is called Ping-O-Matic. In the WordPress backend, the entry looks something like this:

wordpress-update-service-screenshot
Now when you create a new blog post or edit an existing one, your site sends a message to Ping-O-Matic, with the URL of the blog post and the message, that this blog post has been created or updated. Ping-O-Matic takes that message and forwards it to a list of search engines and directories like Google, Bing, etc. to let them know of your new/updated blog post. If you don’t have the Ping-O-Matic entry in your backend, feel free to add it, it will probably help your SEO.

Baidu has its own update service with the following URL:

http://ping.baidu.com/ping/RPC2

To make use of this, simply copy the above URL and add it in a new line under Ping-O-Matic or whatever other update services you already use. WordPress will then automatically notify Baidu when you create a new article or edit an existing one.
Important to note here is that notifying Baidu is not the same as guaranteeing that Baidu will index your new blog post. However, it makes it more likely and given you add blog posts regularly enough, Baidu will at some point probably give in and take a look at your site. The final “Update Services” would in the end look something like this:

wordpress-update-service-screenshot2

Baidu plugin for WordPress

Baidu also provides self-made plugins for WordPress and Discuz. You can click on the green link in the top slideshow on their website and download the plugin.

wordpress-plugin-download

At the time of writing, the last version of the plugin was already 2 years old (last update in February 2014), so from a security standpoint, installing the plugin might not be a very wise decision. I’ve still tried it though, just to find out that e.g. the “verify” button doesn’t seem to work. Nice surprise was that the plugin once installed is in very good English. However, the above solution using Baidu’s RPC2 update service is definitely the preferable way of notifying Baidu.

Conclusion

Using WordPress’ update services to notify Baidu of new or edited blog posts is a great and easy way of making your site known to Baidu. I can’t recommend using the plugin though it might just be what some people might be looking for. Unfortunately, for the other two of the top 3 search engines in China there seems to be no such update service available.

by | Aug 19, 2016 | Search Engines

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