Is your website indexed in China?A quick tutorial on how to find out about your index status in China
In a recent blog post I introduced the 3 main players in the search engine market in Mainland China. This was a good starting point, but now it is all about taking action. This article provides a quick and easy way to check how many of your website’s pages are indexed in each of the Chinese search engines and sets it in comparison to Google assuming that Google has indexed all or most of your pages.
Our corporate website www.wohok-solutions.com will be the guinea pig for this exercise. Mainland China is by no means our target market which you will see in the results below. However, that makes this site the perfect test object for this initial post and posts to come in the future as we will aim to improve the number of pages indexed by each of the search engines in China.
To start off, you need some reference data to compare the Chinese index status to. Assuming that you have done all the work necessary to add your site to Google and that this worked well, we simply take Google’s index as reference. To get this information, simply go to Google and type in
replacing wohok-solutions.com with whatever domain (URL) your site has. Leave away the www. to make sure all pages indexed without the www are also shown in the result. It should be pointed out here that there are better ways to find out about how many pages are indexed exactly for each of the search engines, however, site: is a nice and quick way to get a rough overview over the current situation. Here’s the result for www.wohok-solutions.com:
Google tells us that there are “about 22 results”, and this “about” is very important. To save resources and time when doing the search, the total amount of search results are always given as estimates. For smaller numbers like here, they are usually pretty accurate, but the higher the amount of indexed pages the less accurate the numbers get. I just want to point this out to make you aware of this fact and to avoid you worrying about a couple of sites that are showing up in one index and not in the other.
Next up is Baidu. Simply go to www.baidu.com and put the exact same string into the search field that you’ve put into Google. Here’s the result for Wohok Solutions:
As you can see in the red circled area, 3 pages were found in Baidu’s index.
Next up is 360 Search. The procedure is exactly the same as above. Simply go to www.so.com and input the search string starting with site:. Here are the results for www.wohok-solutions.com:
Finally, it’s time for Sogou alias the “search dog”. Again, go to their website www.sogou.com and input the exact same search string as for the other 3 search engines. Here are our results:
Similar to 360 Search only the homepage is indexed on Sogou. What’s interesting here are the additional comments from Sogou that there is no information available on name, logo, etc. That’s something we’ll get back to in future blog posts. The 1/10 is the rating Sogou gives our site. Well, let’s say at least there’s a lot of room for improvement.
This simple and quick test allows you to get a basic overview over your website’s status when it comes to the top 3 Chinese search engines. Without any optimization it’s quite likely that your website’s results are similar to the results for Wohok Solutions above. In upcoming posts over the next weeks we’ll show you how you can add your sitemap to each of the search engines’ index and other measures to improve your appearance on each of the platforms.
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